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Pronounced as If + Fee (emphasized) + Maral {Listen to it here} or If+Fay (rhyming with May) [emphasized) + Maral {Listen to it here}
Greek Ephemeros is the root of ephemeral which means lasting only a single day. {An interesting Vodafone advert about the ephemeral Mayfly – Watch only if you have time to spare! 
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Situational Uses:
- He created ephemeral castles in the sand and yet enjoyed rebuilding them every single time.
- “Ideas are ephemeral. It is the expression that lasts.”
What are your thoughts about our ephemeral lives?
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